Branding 101


In this competitive market, businesses have to do everything they can to distinguish themselves from the competition. This is where branding comes in handy: it’s everything from the name, to the slogan, to the logo. Branding tells customers exactly what to expect from your company, and leaves a memorable impression. It’s a way to clarify to consumers what you do and why you’re better than the competition. Branding is built around the customers you want to attract and the way you want them to perceive you. 

There is a huge range of areas that build and develop a brand, such as grammar, tone, logo usage, colors, visuals, word usage, point of view, and more. I’m here to help you nail the visual aspects of your brand; to give you something unique and appropriate that helps you meet your business goals, including attracting the right types of clients.

Why Visual Branding Is Important

Visually, branding plays a huge role in business because of the impact it makes on the way a business is perceived. It’s a nonverbal way to tell customers exactly what you do and who you do it for. A company that uses bright colors, such as neon pink and green, and a graffiti typeface would be perceived as much more youthful than a company that uses a traditional color palette, like navy and maroon, and a script font. This relates to a concept known as semantics, which in essence is about how different design elements are appropriate for different situations in terms of perception.

Branding also builds trust between customers and the company. It portrays the company as legitimate and credible. People are more likely to do business with a company that has a professional, polished appearance. Proper branding gives the impression of being industry experts and makes consumers feel they can trust your company and it’s offerings.

Furthermore, branding builds up recognition for your company. Your business goes from being just “the guys that do car audio installation” to “that dope auto shop with the sick flaming speaker logo”. It leads to customers easily identifying you, and provides a “face” for your company to make you stand out from the competition.

Branding also increases a company’s value. Look at the prices of T shirts. Slap a well known logo on a $5 shirt and it increases in value simply due to the perception customers have about the brand. Well branded companies also have more leverage in the marketplace, which make them more desirable for investors.

Branding also generates more customers. Strong branding means there is a positive perception among customers, which leads to more referrals and therefore more customers. A powerful brand image is key to ensuring more customers come to you instead of the competition.

How Design Choices Affect Your Brand

There are many different things that must be considered before even developing a brand. What style logo should you have? What colors should you use? What about the brand’s typography? I’m here to provide insight into what is appropriate for your industry and what will help you accomplish your goals: making more money through successful branding. All of my branding services include a style guide, outlining your brand’s visual elements and how they should and shouldn’t be used in order to help your brand be the best it can be.

Logo Style

The style of the logo is it’s outward appearance towards consumers. A logo’s style encompasses not only the artistic direction the logo is taking, but the actual type of logo it is. There are many different types of logos to choose from when creating a brand identity for your business. At it’s core, a logo’s job is to communicate what your business is about. Choosing the right logo type and having a strong logo is crucial to make your business a success. Click here to learn more about the different logo types.


Choosing an appropriate color palette is a daunting task. Many business owners choose colors based on personal preference, but this can negatively affect the brand if it’s inappropriate. Most people know different colors convey different feelings, but many people do not know the unique psychological influence color has over consumers. Color is an essential nonverbal form of communication that you are sending out about your brand. I will build a color palette that expresses your brand appropriately to your consumers.


Brand typefaces are yet another example of a nonverbal way to communicate your brand’s message. Different types of fonts have different feelings. A font with bold, erratic strokes would have a significantly different feeling than one with ornate, delicate strokes. Having a consistent unique typeface also helps your brand stand out from the competition. I will select fonts for your brand that elevate it to new heights.

What’s The Takeaway?

Ultimately, image is everything. A well crafted brand image has countless benefits: I will work with you to build your brand, and make sure that you reap all the benefits that come along with a strong, well crafted brand.

Now that you know the role of branding, what are you waiting for?